Home / Technology / These two charts tell you everything you need to know about Google’s and Facebook’s domination of the ad business

These two charts tell you everything you need to know about Google’s and Facebook’s domination of the ad business

Every so often it takes numerous paintings to explain the state of the media trade.

Every so often you’ll do it with some graphics.

This is the most recent model, courtesy of Michael Nathanson, analyst of MoffettNathanson. on the convention Code Media .

Those two charts sum up completely what took place to the promoting trade: Google and Fb are all chewing – on the expense of businesses that had

This primary chart presentations the expansion of the # Fb and Google's promoting process over the past 4 years (Twitter may be there, nevertheless it's now not related for this dialogue), in comparison to primary TV programmers.

The blokes within the print aren’t on this chart, as a result of Nathanson's presentation talks about the way forward for the TV guys, however even if they have been, they might be only a sequence of destructive measures

gif;base64,R0lGODlhAQABAIAAAAUEBAAAACwAAAAAAQABAAACAkQBADs - These two charts tell you everything you need to know about Google’s and Facebook’s domination of the ad businessgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - These two charts tell you everything you need to know about Google’s and Facebook’s domination of the ad business MoffettNathanson

The graph presentations the fast upward thrust of virtual guys relating to sharing the promoting marketplace.

You’ll see that the duopoly of Fb / Google ate the lunch of the fellows printing a number of years in the past, and after all handed the TV guys final yr. The excellent news for TV guys is that their industry has but to cave in. Which is a beautiful darkish technique to describe the "just right information".

gif;base64,R0lGODlhAQABAIAAAAUEBAAAACwAAAAAAQABAAACAkQBADs - These two charts tell you everything you need to know about Google’s and Facebook’s domination of the ad businessgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - These two charts tell you everything you need to know about Google’s and Facebook’s domination of the ad business MoffettNathanson

The remainder of Nathanson's file wonders how dangerous information for TV guys might be: are they taking a look at general erasure? means for them to retain some worth, or even conceivable enlargement, within the coming years?

You’ll see extra within the close to long term. Keep tuned …


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