Media other folks, bear in mind whilst you learn it was not so long ago that BuzzFeed could run its news division?
Ben Smith, the editor of BuzzFeed News, had a meeting with Emerson Collective, the organization started by billionaire investor and philanthropist Laurene Powell Jobs on a potential investment. A contract could have meant that BuzzFeed News would no longer be part of BuzzFeed
Well, CEO Jonah Peretti has very specific ideas on this.
"I love BuzzFeed News, I love it being part of BuzzFeed" he told Code Media Conference in Huntington Beach, California.
Of course, that does not mean that an agreement like this could ever happen, but Peretti was fairly unequivocal about the value of the news at BuzzFeed.
"The story's talent and the stories we broke, I'm incredibly proud of it," he said. "This helps us with the business.The only reason I would have conversations with someone on BuzzFeed News, is how we could do more with that."  So, what happened?
If you are in the media, the situation described by Peretti is not quite unusual. Smith happens to be old friends with Emerson's executive who runs the media, former New York Times reporter Peter Lattman, and both "had a beer together."
"In some ways, it was a bit exaggerated," he said. "We have people who come to us all the time, we listen to them and we talk to them."
We will not see who contacted who, but it is worth noting that Lattman has become a key figure in media circles. His role at Emerson became particularly important given Powell Jobs' deep interest in the information industry.